Under Armour introduced the HOVR series in 2018 with the goal of enhancing the running experience. The name "HOVR" is a play on the word "hover," symbolizing the sensation of gliding effortlessly while running. The technology behind HOVR was developed in collaboration with the chemical company Dow and aims to provide a "zero-gravity feel" to maximize energy return and minimize impact.

At the core of the HOVR technology is a durable, compression-molded foam that absorbs impact and converts it into energy. This foam is wrapped in a mesh energy web, which further enhances the shoe's responsiveness and stability. The result is a lightweight shoe that offers superior cushioning and support, making it ideal for runners and athletes of all levels.

Why Under Armour HOVR Stands Out

The HOVR series has gained a loyal following due to its unique combination of comfort, performance, and style. Unlike traditional running shoes, HOVR models are designed to be adaptive, meaning they adjust to the runner’s stride and movement. This ensures a personalized fit and optimal performance whether you're sprinting on the track or logging miles on the road.

Another standout feature of Under Armour HOVR shoes is their integration with UA’s mobile app, MapMyRun. Many HOVR models come equipped with a built-in sensor that tracks metrics like distance, pace, and cadence. This data is synced to the app, allowing users to analyze their performance and set new goals. It’s a perfect example of how Under Armour is leveraging technology to enhance the athletic experience.

Exploring Under Armour HOVR Products

From the HOVR Phantom to the HOVR Sonic, the series offers a wide range of options to suit different needs. Whether you’re looking for maximum cushioning or a lightweight design for speed, there’s a HOVR model for you. To explore the full range of Under Armour HOVR products, check out this comprehensive spreadsheet

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