H&M, a global fashion retailer, has become synonymous with affordable and trendy clothing. Founded in 1947 by Erling Persson in Västerås, Sweden, the brand originally started as a women's wear store called "Hennes," which means "hers" in Swedish. In 1968, the company expanded its offerings by acquiring Mauritz Widforss, a hunting and fishing equipment store, and renamed itself "Hennes & Mauritz," or H&M for short.

From its humble beginnings, H&M has grown into one of the world's most recognized fashion brands, with thousands of stores across the globe. The company's mission has always been to provide fashion and quality at the best price, making it accessible to everyone. H&M's success can be attributed to its ability to adapt to changing fashion trends while maintaining affordability.

One of H&M's key strategies is its collaboration with high-end designers and celebrities. These collaborations, known as limited-edition collections, have included partnerships with fashion icons like Karl Lagerfeld, Versace, and Alexander Wang. These collections allow customers to experience high fashion at a fraction of the cost, further solidifying H&M's reputation as a leader in accessible fashion.

H&M is also committed to sustainability. The company has launched various initiatives to reduce its environmental impact, such as its "Conscious Collection," which features clothing made from sustainable materials like organic cotton and recycled polyester. H&M's garment collection program encourages customers to recycle their old clothes, which are then repurposed or recycled into new garments.

For those interested in exploring the wide range of products offered by H&M, you can check out this interactive spreadsheet

In conclusion, H&M has revolutionized the fashion industry by making stylish and sustainable clothing accessible to everyone. From its origins in a small Swedish town to its current status as a global powerhouse, H&M continues to lead the way in affordable and responsible fashion.