Okeyhaul Finds Spreadsheet
When it comes to streetwear, few brands have achieved the cult-like status of Supreme. Founded in 1994 by James Jebbia, Supreme started as a small skate shop in downtown Manhattan and quickly evolved into a global phenomenon. With its distinctive red-and-white logo and limited-edition drops, Supreme has become synonymous with urban culture, art, and high fashion. This is the story of how a small skate shop became one of the most influential brands in the world.
Supreme was born out of the skateboarding scene in New York City's Lafayette Street. James Jebbia, a British-American entrepreneur, recognized the lack of dedicated spaces for skaters to gather and shop for gear. He opened the first Supreme store, which not only sold skateboards and apparel but also served as a hub for the skateboarding community. The brand’s early success was fueled by its authenticity and connection to the underground culture.
The Supreme logo, designed by artist Barbara Kruger, became an instant hit. The bold red-and-white box logo represents the brand’s commitment to simplicity and impact. Over the years, Supreme has collaborated with some of the biggest names in fashion, art, and pop culture. From Louis Vuitton and Nike to artists like Jeff Koons and Takashi Murakami, these collaborations have helped Supreme maintain its relevance and desirability.
One of Supreme’s most defining strategies is its use of limited drops. By releasing small quantities of highly sought-after items, Supreme has created a sense of urgency and exclusivity. This strategy has not only driven demand but also cultivated a resale market where items can sell for several times their original price. The brand’s ability to generate hype is unparalleled, and its weekly drops are highly anticipated by fans worldwide.