Founded in 1933 by the legendary French tennis player René Lacoste and André Gillier, a textile entrepreneur, Lacoste has grown to become one of the most iconic fashion brands in the world. Known for its signature crocodile logo, Lacoste epitomizes the perfect blend of sport, elegance, and timeless style.

René Lacoste, nicknamed "The Crocodile" due to his tenacity on the tennis court, revolutionized the fashion world by introducing the first-ever polo shirt with a collar. This innovation was not only practical for athletes but also became a symbol of sophistication and casual elegance. The brand's logo, a small green crocodile embroidered on the chest, quickly became a status symbol, representing quality and prestige.

Over the decades, Lacoste has expanded its product line to include a wide range of clothing, footwear, accessories, and even fragrances. Despite its growth, the brand has remained true to its roots, emphasizing comfort, functionality, and understated luxury. Whether on the tennis court, in the boardroom, or at a casual weekend gathering, Lacoste's products exude a sense of timeless appeal.

To explore Lacoste's diverse product offerings, you can check out this comprehensive spreadsheet

Lacoste's legacy extends beyond fashion. The brand has been a pioneer in sustainability, launching initiatives to reduce its environmental footprint. From eco-friendly materials to innovative production processes, Lacoste continues to lead the way in responsible fashion.