Originally established by David T. Abercrombie1904, Ezra Fitch joined as a co-founder, bringing a fresh vision that expanded the brand's appeal. By the mid-20th century, Abercrombie & Fitch had become a household name, synonymous with elite adventure and exploration.

Transformation into a Global Fashion Brand

The late 20th century marked a pivotal moment for Abercrombie & Fitch. Under the leadership of CEO Mike Jeffries1990s, the brand shifted its focus from outdoor gear to casual apparel, targeting a younger demographic. Its signature logo-emblazoned hoodies, graphic tees, and denim quickly became must-have items among teens and young adults. The brand's distinctive marketing campaigns, characterized by bold imagery and a commitment to an aspirational lifestyle, further solidified its status as a cultural icon.

Today's Modern Abercrombie & Fitch

In recent years, Abercrombie & Fitch has undergone another transformation, embracing inclusivity and sustainability. The brand has redefined its image, moving away from its previously exclusive reputation to champion diversity and body positivity. Today, its collections feature versatile, contemporary designs that cater to a global audience. From cozy loungewear to sophisticated outerwear, Abercrombie & Fitch continues to innovate while staying true to its heritage.

Explore the Latest Collections